Breaking Barriers in the Spirits Industry for International Women’s Day 2025

The theme for International Women’s Day (IWD) 2025, ‘Accelerate Action’, is a call to push forward with urgency and momentum to achieve gender equality. At Gattertop Drinks, this message resonates deeply. As a female-founded brand operating in the traditionally male-dominated spirits industry, we understand the importance of challenging barriers, championing women, and driving meaningful change.

At the current rate of progress, full gender parity will take until 2158—that’s over five generations from now. But we refuse to wait. Instead, we take action now, leading by example and ensuring that the industry we love becomes a more inclusive space for the next generation of women in spirits.

Breaking Barriers in a Male-Dominated Industry

The world of spirits has long been shaped by men—from distillers and blenders to brand owners and executives. At Gattertop Drinks, we are shifting that narrative, proving that female leadership belongs at the forefront of innovation, craftsmanship, and entrepreneurship in the drinks industry.

As one of the UK’s leading female-founded premium vodka brands, we are committed to shaking up outdated traditions and redefining what success looks like in this space. From the way we source ingredients to the way we craft and market our products, we are championing sustainability, quality, and creativity—values that go hand in hand with driving gender equality.

How Gattertop Drinks is Accelerating Action

1. Championing Women in Business

As a brand founded by a woman, we know first-hand the challenges of entering an industry where male leadership is the norm. That’s why we actively support, mentor, and collaborate with other women-led businesses, particularly within the food and beverage sector. Whether through partnerships, supplier choices, or promotional opportunities, we are committed to creating a ripple effect of positive change.

2. Elevating Women in Spirits

The spirits industry is evolving, but representation still has a long way to go. We believe visibility is key to change. Through our brand storytelling, press opportunities, and industry events, we highlight and celebrate the achievements of women in the sector. By doing so, we hope to inspire more women to pursue careers in spirits—whether in production, sales, marketing, or leadership.

3. Encouraging Inclusive Spaces

Bars, clubs, and social drinking spaces have historically catered to a male audience. With our elegant, sophisticated, and inclusive approach to spirits, we are creating products and experiences that appeal to a diverse range of consumers, ensuring women feel seen, valued, and included in the culture.

Why This Matters

Gender equality isn’t just about fairness; it’s about unlocking potential. When women thrive, industries thrive. When women lead, businesses innovate. When women are supported, entire communities benefit.

As we celebrate International Women’s Day 2025, we encourage everyone—consumers, industry leaders, and businesses—to ask: What actions can we take today to accelerate gender equality? Whether it’s by supporting female-owned brands, advocating for diversity in hiring, or simply raising awareness, every action counts.

At Gattertop Drinks, we are raising our glasses to the trailblazers, the risk-takers, and the women who refuse to wait for change. Together, let’s #AccelerateAction and shape a future where gender parity in spirits, and beyond, becomes a reality far sooner than 2158.

Join us. Support women. Take action.

Happy International Women’s Day!