Top Drinking Trend Predictions for 2025

As we move into 2025, the alcoholic beverage landscape continues to evolve, driven by changing consumer preferences, sustainability imperatives, and innovative technology. The focus is on providing unique, meaningful experiences. Here are the key trends shaping the alcoholic drinks industry in 2025, backed by data and expert insights.

1. Sustainable Sipping: Eco-Conscious Choices

Sustainability is no longer optional for brands; it is an expectation. According to a 2024 NielsenIQ report, 85% of global consumers have shifted their purchase behaviour towards more sustainable options, including alcoholic beverages. This trend is reflected in the rise of:

• Zero-waste production practices: Brands are finding creative ways to minimise waste, such as repurposing by-products. For example, Gattertop Drinks’ Vodka No1 utilizes windfall apples and steeped damsons, emphasizing circular production processes.

• Eco-friendly packaging: Expect to see more biodegradable, refillable, or minimalist packaging designs in 2025.

• Locally sourced ingredients: Consumers are increasingly drawn to brands that prioritise local, organic, and seasonal produce.

2. Premiumisation and Craft Beverages

Consumers continue to seek high-quality, artisanal alcoholic drinks. The premiumisation trend, first observed in the late 2010s, shows no signs of slowing. The IWSR Drinks Market Analysis predicts a 4% annual growth in premium-and-above spirits categories through 2026. In 2025, look for:

• Small-batch spirits: Distilleries producing limited-edition runs to create exclusivity.

• Craft cocktails at home: Kits and ready-to-drink (RTD) premium cocktails are expected to thrive, blending convenience with sophistication.

• Enhanced tasting experiences: Brands are embracing experiential elements, such as virtual tastings and storytelling around their heritage.

3. Technology-Driven Drinking

Technology is reshaping the way we choose and consume alcoholic beverages. From AI to blockchain, digital innovations are enhancing transparency and personalisation:

• Smart recommendations: AI-powered apps provide tailored drink suggestions based on user preferences.

• Blockchain for authenticity: Consumers can verify a product’s origin and production process with blockchain.

• Augmented reality (AR) labels: AR-enabled packaging offers immersive storytelling and brand education.

4. Global Flavours and Cross-Cultural Blends

Consumers are becoming more adventurous, seeking out international flavours and unique combinations. According to Mintel, 57% of consumers say they enjoy trying drinks with unfamiliar ingredients. In 2025, expect:

• Fusion cocktails: Blending cultural influences, such as Japanese yuzu with Mexican mezcal.

• Emerging regional spirits: Traditional alcoholic beverages like baijiu, sotol, and arrack gaining global appeal.

• Storytelling through flavour: Brands highlighting the cultural and historical significance of their ingredients.

Conclusion

The alcoholic drinking trends for 2025 reflect a perfect blend of tradition and innovation, sustainability and indulgence. As brands navigate these evolving demands, one thing remains clear: the focus is on creating beverages that resonate emotionally, socially, and environmentally with consumers.

References

1. NielsenIQ. (2024). Sustainability Consumer Report.

2. IWSR Drinks Market Analysis. (2023). Premium-and-Above Spirits Growth Projections.

3. Fortune Business Insights. (2023). Functional Beverage Market Forecast.

4. Mintel. (2024). Global Consumer Trends in Food and Beverage.

5. McKinsey & Company. (2023). The Personalisation Imperative.